Designer Profile: Iolanda Oliveira
Iolanda believes that sustainable fashion will show how flexible, revolutionary and
sophisticated fashion can be. By recycling materials creatively and
effectively, it is possible to save these raw materials and find new ways to
use them. She emphasizes the fact that are so many people around the world who do not sustain the life
cycle of clothing.
Clothes are marketed, bought and worn. But then we get
tired of this clothing, it is no longer fashionable or it doesn’t fit anymore, so
we forget about them or put in the trash. Is not because we do not understand the whole process of
production - in terms of natural, technological, human
factors – but we need to act as if the story of the
garment is everlasting rather than cutting it short due to neglect to recycle. Iolanda knows how there
is so much information and technology available to aid us in being sustainable. She believes sustainable fashion is not a marketable feature or extravagant thing, but a
global necessity.
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