Milan is sustainable!

Zara, store on the main street

Everybody knows than Milan is full of famous luxurious boutiques, but did you know this city is also focused on eco friendly initiatives?
 Here are some of the most famous examples.

Zara- one of the most well-known brands in Europe has decided about support an ecologic project in their biggest store near Duomo. A piece of artwork named "Plastica Millenaria" within the entrance is made entirely of plastic bags. The artist, Hagar Fletcher, describes how he believes that since these plastic bags will be around for years after use, why not turn them into a timeless piece of art.

H& M provides a bin for old and worn clothing in some stores in Milan. This clothing will be a part of recycling initiative. For every kilogram collected there will be a donation to a local charity, and you will even receive a voucher to purchase new H&M clothing! Their Spring Collection also featured an eco-friendly evening wear line.

Calzedonia, Italian brand of underwear aims to recycle your used swimming suits. Bring in your old swimming suit and receive a discount for a new one !

We are ready to change our environment, but we must start from daily activities!
Large brands have started becoming more sustainable and environmentally friendly, hopefully this will     be a trend in seasons to come as well!

Be part of Milan Fashion Week... like a fashion designer !

Have you ever dreamt about be a fashion designer?
Here is a great opportunity for you to be a part of one the most important fashion events in Milan.
Here are steps to how you can be apart of this amazing fashion competition!

1. Apply as soon as possible, but remember the deadline is June 5th!
2. learn about the rules and regulations.
3. Send your sketches and final piece ..

WIN !! 

           10 fashion designer will get a spacious trade space near the La Scala Opera for FREE !
    3 days ( from Friday to Sunday) can be your once in a life time opportunity to receive large visibility from famous fashion organizations and designers and be on your way to become a fashion designer!

What's in it for you ?! 

1. You will meet people for fashion magazines, buyers, important personalities from the fashion world especially from Milan. 

2. The judges of the contest are from Vogue, CNA and others important fashion organizations.

3. The CEO of Missoni will be present at the fashion contest. 

4. The winner will receive support to create their own professional business plan and marketing strategy. 
  

Take a look what VOGUE has written about our last edition. 
EcoFashion Lab vol. 2

Terra New York + Biodegradable Raincoats

Sustainable isn't always the most affordable, but at the very least Terra New York makes it beautiful. Made from biodegradable polyurethane material, these stunning raincoats are only a few of what you can check out on their website!

Coming in at a whooping $300USD, you're sure to get your money's worth because these coats go through an intense creation process - with heat sealing and about 75 individual molds for just one seam.

If you can get your hands on one of these coats, you'll be sure to look amazing whether you're walking in a light drizzle or riding your bicycle in a torrential downpour!

- Matthew Willis

http://www.terranewyork.com/